Marketing and Content Creator

Hothorpe Hall

Lutterworth•Competitive•Part time

About Us

The Hothorpe Estate is a luxury countryside destination on the Leicestershire–Northamptonshire border, set within 22 acres of grounds. Blending historic character with contemporary elegance, the estate offers luxury accommodation, fine dining, and unforgettable guest experiences providing the ultimate space to celebrate, gather, feast, share, relax, kickback and just be.

We aspire to set a new benchmark for excellence, providing a place where every detail is considered, every experience feels personal, and every guest leaves inspired.

As we continue to grow the estate, we are investing in building a stronger digital presence and telling our story through engaging content and creative marketing.

Role Overview

This is an exciting opportunity for an early-career marketer to develop their skills in content creation, digital marketing and brand storytelling within a luxury hospitality environment.

Working closely with the leadership team, you will help showcase the estate across digital channels through engaging content, social media storytelling and creative marketing initiatives.

You will gain hands-on experience capturing weddings, events, dining experiences and guest moments while learning how digital marketing supports enquiry generation and brand growth.

This role is initially two days per week, with the opportunity to develop into a permanent full-time position as the marketing function grows.

Responsibilities:

Brand Identity & Visual Standards:

  • Support the development of a consistent visual style across the estate’s digital channels.
  • Capture photography and video content across the estate including weddings, corporate events, accommodation, food & beverage and seasonal moments.
  • Use a strong creative eye to capture authentic moments and experiences that reflect the atmosphere of the estate.
  • Photograph the estate, grounds and guest experiences to build a high-quality digital content library.
  • Help ensure marketing output reflects the premium and luxury nature of the Hothorpe Estate brand.

Content Creation & Channel Management:

  • Create engaging content including photos, short-form video and behind-the-scenes content.
  • Assist with writing captions, blog content and marketing copy aligned with different audiences (weddings, corporate, leisure).
  • Help manage and grow social media platforms including Instagram, Facebook, TikTok, LinkedIn and Pinterest.
  • Assist with planning structured monthly content calendars.
  • Schedule and publish content using social media tools.
  • Support updates to website content via the CMS where required.
  • Assist with creating and sending email marketing campaigns.

Marketing Insights & Performance:

  • Track basic marketing metrics including engagement, enquiries and content performance.
  • Assist with simple monthly reporting on social media and website activity.
  • Help identify trends in audience engagement and content performance.
  • Support the team in improving reach and visibility across channels.

Organisation & Marketing Support:

  • Organise and maintain digital asset libraries for photography and video content.
  • Work with external partners such as designers, website developers and digital advertising specialists when required.
  • Assist with marketing campaigns and new promotional initiatives.
  • Support the introduction of new marketing tools and platforms that improve content efficiency.

Requirements:

  • Studying Marketing, Media, Communications or a related field (or equivalent experience).
  • Passion for content creation, storytelling and social media.
  • Strong written communication and copywriting skills.
  • A creative eye for photography and visual storytelling, with an interest in capturing moments and experiences.
  • Interest in photography, video and visual storytelling, with the ability to capture high-quality images and moments for digital marketing.
  • Familiarity with social media platforms such as Instagram, TikTok and LinkedIn.
  • Highly organised with strong attention to detail.
  • Proactive attitude with a willingness to learn and develop.

Desirable:

  • Experience using DSLR or mirrorless cameras for photography or video.
  • Experience using Canva, Adobe Photoshop or similar design tools.
  • Familiarity with basic photo or video editing.
  • Experience using social media scheduling tools (e.g. Later, Hootsuite, Buffer).
  • Basic understanding of digital marketing analytics or social media insights.
  • Interest in luxury hospitality, events or lifestyle brands.

Application Process:

To apply, please send your CV along with a short example of your creativity. Choose one of the following:

  • Write an Instagram caption promoting a luxury wedding at Hothorpe Estate.
  • Suggest three content ideas you would create to promote the estate on social media.
  • Share an example of content you have created (Instagram, TikTok, Pinterest, blog or photography).

Please also include 3 photographs you have taken that demonstrate your creative eye for capturing moments, places or experiences.